-
Visual Identity: Minimalist and elegant, with clean lines and premium finishes.
-
Colors: Black & White (luxury and purity), Rose Gold (femininity and exclusivity), and Light Grey (balance and modernity).
-
Tone of Voice: Elegant, sophisticated, and close — speaking to women as a trusted friend with refined taste.
-
Logo Concept: Strong typography with delicate detailing, representing timeless elegance and modern exclusivity.